Marketing Strategies That Will Scare People

Marketing strategies could go overboard just for desperation to increase sales and profits. Sometimes, profit entities could do anything they consider possible to make their targets achieved. As one of marketing and communication professionals, I could understand that. There’s nothing that can make us happier than increasing the profitability of what we’re working for. However,Continue reading “Marketing Strategies That Will Scare People”

How to Perform Well in Public Speaking or Presentation

Many of us may have the talent for communication strategies in marketing, advertising and copywriting. On the other hand, in direct marketing or communication, it often takes more than talent to communicate in public, which we also know as public speaking or presentation. It takes experience and practice to be able to speak well inContinue reading “How to Perform Well in Public Speaking or Presentation”